Monthly Archives: February 2013

Twitter Etiquette: How to Retain Twitter Followers

retain twitter followers
Twitter can be a tremendous resource for reaching a vast audience of like-minded people. There is so much to be gained from a loyal Twitter following from a business perspective including getting the word out about an event or promotion, brand endorsement, collaboration opportunities, etc. Once you have established this Twitter following by sharing great content and truly adding value to the lives of all of your followers, it’s important to ensure that you are not doing things that could jeopardize your standing with your followers. After all, each person that follows you on Twitter is an asset well worth retaining. Here are some simple pieces of Twitter etiquette to ensure that you retain those hard-earned follows.

Avoid Alienation

If you have a large Twitter following, the odds are, you have people from all walks of life. While a blonde joke may seem harmless, you may actually be offending a large portion of your follower-ship  and risk losing them because of it. If it could offend or alienate someone, Twitter probably isn’t the place for it.

Take Long Conversations Elsewhere

It’s one thing to tweet at someone and have them respond. But when your mention turns into a full blown conversation, you may be cluttering up your follower’s stream with mess that adds little value to their lives. In these instances, try moving the conversation to Google+ or even just direct messages.

Bonus tip: You followers can only see your conversations with others in their feed if they follow both you and the person you are conversing with. This is good to keep in mind.

Don’t Be Selfish

Twitter is great for promoting your own interests and content, but this can be overdone. Don’t forget to share content from others and give them credit in the form of mentions. Your followers will appreciate your willingness to reciprocate their generosity.

Have any tips to add? Please leave them in the comments below!

Written by Matt Green, from the marketing team at DBC Digital.

5 SEO Copywriting Tips

SEOCopywritingTipsThe most important way to improve your websites performance through the search engines is to make sure you are producing great content on your website that search engines, like Google, will respond well to. Your content has a huge impact on where your site is ranked on the search engines. Copy write for SEO is very challenging, even if you are the best writer, so I have listed 7 great tips for making your website more appealing to Google.

1. Write Well
Some people believe that it is only important to make sure you are writing content that is based on Google’s algorithm, but it is also extremely important to make sure you are writing for humans as well. This means that your site must have quality content that will be interesting for your readers, while still optimizing your website to rank for your keywords in the search engine results.

One specific example is that Google can tell when you are just stuffing the same keyword into every sentence. Google likes variety, that means using synonyms for that keyword. People will find it more interesting and you will not get flagged for having duplicate content.

2. Use h1 tag
Using h1 tags for your title will make Google take the title seriously. This allows you to achieve a large focus on your chosen keywords, provided you optimize the title for what you are targeting. Following this tip, will always allow you to improve your search engine results very quickly.You should also use h2 tags for subheadings, and h3 tags for sub-subheadings. Google will respect you for making your article easy to follow.

3. Keyword density is important
As I said before, make sure you are not stuffing your content with keywords. Place your keywords, strategically, at the beginning and somewhere at the end of your content. The rest of the copy should be focused on writing good content that serves a purpose and is not spammy. If you produce spammy content, the search engines will be able to tell.

4. Use Meta Tags
Use your title’s keywords in the TITLE and DESCRIPTION. Google will love these tags because it gives them set information about the page. Make sure you are not making these identical to any other tags because Google will consider this spam.

5. Don’t Ramble
Try to avoid rambling and try to wrap up your content about 500-750 words. A lot can be said in 500 words, so make sure you are staying focused and relative to your specific keywords. Running off on tangents that have nothing to do with the subject matter will pollute your copy and confuse Google about what you are trying to rank for.

If you, or someone you know is interested in SEO, contact us today at DBC Digital for your Denver Internet Marketing needs.

SEO vs SEM

In this day and age in digital marketing, there is a large amount of keywords being flung around that many are confused by the meaning of, most importantly the dreaded acronyms. For those who are just starting to get their toes wet in online marketing, we wanted to provide you a quick explanation between SEO and SEM and the difference between them.

SEO

SEO, or Search Engine Marketing, which refers to the process of increasing your site’s search engine ranking for a specific set of keywords or individual keywords. Search engines, such as Google, Yahoo!, and Bing, look for specific things both on and off your website that will determine whether or not it’s relevant for a specific query. This is the goal of SEO.

SEM

SEM, or Search Engine Marketing, is the strategy to increase your sales and traffic through the search engine channel. Search engine marketing includes SEO as well as paid search. Paid search, also known as PPC (Pay-Per-Click), refers to those sponsored advertisments you will see at the top and right hand side of Google, Bing, Yahoo!, etc. Businesses are constantly bidding eachother for every click that drives people to their website. The more relevant your website landing page is, the more you pay. And the more you pay, the higher you’ll appear on the search engine results page (SERP).

Why are they important?

Did you know that 93% of all online experienced begin with a search engine? This means that all your potential customers and prospects are finding or not finding you by visiting the first listings in Google, etc. They will type in a search query such as “Denver car accident lawyer” and begin to visit the websites that they see first. What should be important to you is that you are ranking well. You’ll more than likely be noticed if you’re at the top of the search query rather than at the bottom or in the back pages.

Interested?

If you or someone you know is interested in starting either a SEO or SEM campaign, contact us today at DBC Digital for all of your Denver Internet Marketing needs.

Tips and Tricks For An Email Newsletter

denver-email-marketing-serviceWhile they seem to be less common in the technology world today, email newsletters are still a very large part of the information tree. When you decide to use an email newsletter, it is important that you understand what you’re going to write about and how to effectively market and reach to your audience. Here are a few tips on how to write an effective newsletter:

 

A. Establish your objective(s) in the beginning.
Well performing newsletters have a very singular objective and maintains that focus throughout the entire content. If this is a customer retaining email, than the content needs to focus on adding valuable information for the email’s recipients. If your newsletter is intended to cross-sell, it should be informative and provide valuable content that informs and educates the readers on why they should get the certain product and why they will need it from your organizational skills.

B. Your subject line matters.
If you create the best content ever, there’s a huge change it will never be seen unless your subject line gives your recipient a good reason to even open it. People need to know that your email is even worth their time.

C. Give your reader value, not what you pertain as valuable.
Your reader never wants their time to be wasted. Tell them how they are able to save time, save money, stay fit, etc. Give them information that is valuable to them and maybe not necessarily you.

D. Keep your email short and skimable.
When you use your email body, make sure to highlight key points and deliver your main points in the newsletter. Make sure not to overwhelm your readers with too much content in the actual email. As to the newsletter, it is often recommended to stick with 3-5 articles. The landing page should make it easy for your reader to find the content they’re looking for.

E. Keep it fresh.
Readers will want you to keep both the concept and look new and different. Don’t stick to a certain subject line, email template, or design for extended periods of time. Make sure you use new concepts.

F. Create your newsletter mobile and preview friendly.
When creating your newsletter, try to minimize the amount of images. Plan for your important content to be above the fold in the first 300px or so above the preview pane. Your newsletter should be simple enough for mobile devices.

G. Have a plan.
No matter what, make sure to have a plan whether it be a test plan, editorial content plan, Facebook/Twitter plan, etc. The most successful newsletters are proactive in design and development. While they may leave out some areas for large stories or content, the majority of the content and testing, the integration with any social networks have an established flow and pattern to it.

H. Promotion.
Make it a point to ask your readers to share your newsletter, you can be amazed at the success of word of mouth whether it be socially or personally.

Contact

If you or someone you know is looking to move forward with a newsletter or maybe needs a little help refining it, contact us today at DBC Digital, your #1 source for email marketing service!

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