In this day and age in digital marketing, there is a large amount of keywords being flung around that many are confused by the meaning of, most importantly the dreaded acronyms. For those who are just starting to get their toes wet in online marketing, we wanted to provide you a quick explanation between SEO and SEM and the difference between them.
SEO, or Search Engine Marketing, which refers to the process of increasing your site’s search engine ranking for a specific set of keywords or individual keywords. Search engines, such as Google, Yahoo!, and Bing, look for specific things both on and off your website that will determine whether or not it’s relevant for a specific query. This is the goal of SEO.
SEM, or Search Engine Marketing, is the strategy to increase your sales and traffic through the search engine channel. Search engine marketing includes SEO as well as paid search. Paid search, also known as PPC (Pay-Per-Click), refers to those sponsored advertisments you will see at the top and right hand side of Google, Bing, Yahoo!, etc. Businesses are constantly bidding eachother for every click that drives people to their website. The more relevant your website landing page is, the more you pay. And the more you pay, the higher you’ll appear on the search engine results page (SERP).
Why are they important?
Did you know that 93% of all online experienced begin with a search engine? This means that all your potential customers and prospects are finding or not finding you by visiting the first listings in Google, etc. They will type in a search query such as “Denver car accident lawyer” and begin to visit the websites that they see first. What should be important to you is that you are ranking well. You’ll more than likely be noticed if you’re at the top of the search query rather than at the bottom or in the back pages.
If you or someone you know is interested in starting either a SEO or SEM campaign, contact us today at DBC Digital for all of your Denver Internet Marketing needs.