Monthly Archives: March 2013

What is SEO and Why is it Important?

seo

I’m sure you have heard it or read it, “SEO is an important factor in the success of your small business.” But what is SEO exactly? And why is it so important?

What is SEO?

SEO stands for Search Engine Optimization, and it is the process of taking steps to maximize the traffic to your website through the “organic” or “free” listings on search engines. In order to maximize website traffic, the site needs to have high visibility, which is achieved through a high ranking on the search engine. In other words, the site should appear at or near the top of the organic search results for any given search which may pertain to the business’s services or products.

So how is this achieved? There are four main groups of SEO ranking factors. These are On The Page ranking factors, Off The Page ranking factors, Violations, and Blocking.

On The Page ranking factors are the factors that are entirely within your control, and they include the elements of content, HTML, and architecture. The effectiveness of your On The Page factors is based on the quality of the posted content, HTML clues that successfully help search engines determine relevancy, and a site architecture that does not hinder a search engine’s ability to crawl the site.

Off The Page factors cannot be controlled by the publisher but rather are influenced by readers, visitors, and other publishers. The elements that make up the group of Off The Page group of include links from other, reliable websites, a respected reputation through social networks, a trusted authority, and the personal elements such as the country and locality of the person.

Violations are factors that you should be aware of and try to avoid as they may cause ranking penalty or a ban. They are spamming techniques such as creating content that is too thin or stuffing the content with words that you want your page to be found for.

Blocking is where searchers themselves decide that page is not relevant or they do not like it and block it. It does not necessarily involve any spamming activity, but it hurts the trust and personalization of your website. These factors work together as considering only one of the SEO factors alone will not achieve the desired results. It requires a combination of the positive factors to increase the odds of boosting your rankings and an awareness of the negative elements to avoid worsening the odds.

Why is SEO important?

Often times, clicks translate into profit for your business. In order to acquire those clicks, however, a high ranking on search engines is necessary. Why? Well, let’s look at some statistics.

  • 70% of clicks on search engine results pages are on organic results
  • The first organic result on Google typically receives about 20% of the total clicks
  • 75% of search engine users never view the second page of search results

These statistics represent a majority of the clicks going to the highest ranked search results. A lot of clicks equate to a lot of profit. A lot of profit comes from a high ranking website on search engine results, and SEO is how you get there.

Interested?

If you or someone you know is interested in starting an SEO campaign, contact us today at DBC Digital for your Denver Internet Marketing needs.

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Digital Marketing Strategies for Small Businesses

marketing-tips1Today, there are endless possibilities as to what you can accomplish with digital marketing. For small businesses, I have given 4 tactics for the perfect digital marketing campaign.

1. Social Media

When it comes to social media, you need to make sure you follow a couple steps in order to achieve the highest ROI with social media.

First, make sure you define your goals and decide what you want for your business from social media. For example, you want to decide if you are trying to generate leads, share content, or create relationships. This all depends on the type of company you are working with and what you want.

Second, choose a social media platform that works best for your company. You can use one or all of the following platforms; Facebook, twitter, Pinterest, and Tumblr. I would probably choose as many as I could handle or that made sense.

Third, you need to decide if you are going to be posting the social media aspect yourself, or if you want to hire someone to do that for you. It takes a lot of time to build relationships, and most of the time, as a small business owner, you have other obligations to tend to. If this is the case, I would highly consider hiring a social media guru for your company. If you do not want to go this route, you can always develop a social media calendar to remind yourself that you need to post on those certain days. This is so you do not get behind on your networking.

2. SEO

If you want your company to be found online, then you should definitely look into hiring an SEO professional. This is very helpful for small businesses because most people look for their business connections through the Internet. If you hire an SEO company or become proficient in it yourself, your business will thrive.

SEO is more trusted than paid advertisements. SEO’s return on investment fluctuates as PPC rises and falls.

3. Email marketing

E-mail is a great tool to use. Many emails are opened due to the subject line, quality, and deployment time. Make sure that your research is done and give the audience what they want to hear in order for them to become interested and for the email marketing to pay off.

4. Content marketing

Content strategy might be the most important part of marketing. This includes quality-written Web content and social media maintenance. It also includes content such as blogs, eBooks, Webinars, and many other content driven outlets. In order to successfully execute a content strategy is to first know who your audience is and what they want. This way you can relate to them on a personal level and keep them interested.

In the end, it all comes down to knowing your audience, coming up with a plan, and testing that plan over and over again to see if that plan works for your particular business. If you have any other great tips for digital marketing, please feel free to comment below!

If you need help with your Digital Marketing Campaign, call DBC Digital, Denver Marketing, at 303.357.5757 today!

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