1. Social Media
When it comes to social media, you need to make sure you follow a couple steps in order to achieve the highest ROI with social media.
First, make sure you define your goals and decide what you want for your business from social media. For example, you want to decide if you are trying to generate leads, share content, or create relationships. This all depends on the type of company you are working with and what you want.
Second, choose a social media platform that works best for your company. You can use one or all of the following platforms; Facebook, twitter, Pinterest, and Tumblr. I would probably choose as many as I could handle or that made sense.
Third, you need to decide if you are going to be posting the social media aspect yourself, or if you want to hire someone to do that for you. It takes a lot of time to build relationships, and most of the time, as a small business owner, you have other obligations to tend to. If this is the case, I would highly consider hiring a social media guru for your company. If you do not want to go this route, you can always develop a social media calendar to remind yourself that you need to post on those certain days. This is so you do not get behind on your networking.
If you want your company to be found online, then you should definitely look into hiring an SEO professional. This is very helpful for small businesses because most people look for their business connections through the Internet. If you hire an SEO company or become proficient in it yourself, your business will thrive.
SEO is more trusted than paid advertisements. SEO’s return on investment fluctuates as PPC rises and falls.
3. Email marketing
E-mail is a great tool to use. Many emails are opened due to the subject line, quality, and deployment time. Make sure that your research is done and give the audience what they want to hear in order for them to become interested and for the email marketing to pay off.
4. Content marketing
Content strategy might be the most important part of marketing. This includes quality-written Web content and social media maintenance. It also includes content such as blogs, eBooks, Webinars, and many other content driven outlets. In order to successfully execute a content strategy is to first know who your audience is and what they want. This way you can relate to them on a personal level and keep them interested.
In the end, it all comes down to knowing your audience, coming up with a plan, and testing that plan over and over again to see if that plan works for your particular business. If you have any other great tips for digital marketing, please feel free to comment below!
If you need help with your Digital Marketing Campaign, call DBC Digital, Denver Marketing, at 303.357.5757 today!